Introduction

Partnering with Guerrilla Media Group, Action Plumbing underwent a complete rebrand, transforming their image and achieving remarkable results in bookings, customer loyalty, and industry recognition.

The Challenge

Action Plumbing faced significant branding challenges:

1. Outdated Visual Identity:

   • The logo and color palette were dated and failed to inspire.

2. Inconsistent Messaging:

   • The tone of voice varied across platforms, creating confusion and diluting their brand presence.

3. Low Digital Engagement:

   • Their website and social media channels lacked appeal, resulting in low interaction and bookings.

4. Weak Differentiation:

   • In a competitive plumbing market, Action Plumbing struggled to stand out and communicate their unique value proposition.

Our Approach

We took a comprehensive approach to rebranding Action Plumbing:

1. Discovery and Research

We conducted an in-depth analysis to uncover Action Plumbing core values and audience needs:

• Stakeholder Interviews: Gained insights into their vision, challenges, and long-term goals.

• Competitor Analysis: Identified gaps in the market and opportunities to differentiate.

• Audience Personas: Developed detailed profiles of their target customers, including preferences and pain points.

2. Visual Identity Redesign

We created a fresh, modern look:

• New Logo: A bold compass design with a sleek typeface, symbolizing exploration and direction.

• Color Palette: Vibrant blues, earthy greens, and warm oranges to evoke a sense of nature and travel.

• Typography: Clean, approachable fonts for a professional yet inviting feel.

3. Messaging Revamp

We established a cohesive tone of voice and clear messaging across all platforms:

• Tagline:

• Core Messaging:

• Voice and Tone:

4. Website Redesign

We rebuilt Action Plumbing website to align with their updated brand:

• Modern, Responsive Design:

• Interactive Features:

• Visual Storytelling:

5. Marketing Collateral

We developed a suite of branded materials:

The Results

Action Plumbing experienced a dramatic transformation following the rebrand:

1. Enhanced Brand Recognition:

   • Their fresh logo and visuals resonated with clients, increasing brand recall by 60% in surveys.

2. Improved Website Engagement:

   • Website traffic increased by 45%, with a 30% improvement in time spent per visit.

3. Increased Bookings:

   • Online bookings grew by 50%, fueled by the revamped website and targeted campaigns.

4. Stronger Customer Loyalty:

   • Enhanced trust and a cohesive brand experience led to a 40% increase in repeat customers.

5. Industry Recognition:

   • Action Plumbing received a regional award for “Best in Pheonix” just three months after the rebrand.

What Made This Project Stand Out

Action Plumbing success stemmed from a deeply collaborative process. By aligning their branding with their adventurous spirit and understanding their audience’s needs, we created an identity that was not only visually appealing but also emotionally resonant.

Client Testimonial

"Guerrilla Media Group gave us more than a new look—they gave us a brand that truly represents who we are. Our bookings are soaring, and our customers rave about our fresh approach. We couldn’t have done this without them!"
— Lila Hartman, Founder, Action Plumbing

Conclusion

Action Plumbing’s story is a powerful example of how rebranding can breathe new life into a business. If your brand feels outdated or misaligned with your goals, Guerrilla Media Group is here to help you redefine your identity and achieve lasting success.

Contact us today to start your brand transformation journey!